#The big deal of small business
In this tech-driven world, it’s difficult to stay afloat in terms of small business and online presence. Be it product-based or service-based businesses each has its own fair share of challenges. However, it is better to be prepared to cushion the blow.
Here are few insights, one must be mindful of while embarking on a small business venture. Delegating the tasks and staying organized can be quite difficult, due to various reasons. While starting a business it might take time to form a team, delegate, and acclimatize to a new culture. Chances are you might face teething troubles. Remember the beautiful view comes after the hardest climb, right? The sole purpose of this article is to make you feel prepared for the risks, how to combat them, and not otherwise.
The biggest hurdle to overcome is second-guessing, lack of motivation and socialization, lack of creative ideas, small team, or no team. Well, try connecting with people in the same niche to get sight of things. Which would definitely help one to think it through and measure the odds before embarking on a new venture. The daunting task of most entrepreneurs is keeping up with technology and optimizing the use of online social media platforms. Needless to say, it’s difficult to shoot, edit, post the pics on the gram with interesting captions on a daily basis. Things like poor online etiquette (from clients), poor brand engagement, scam, pointless barter offers, fraudulent activities, less traction might dull your spirits. Despite the unfavorable circumstances you got to put your best foot forward to thrive. If you feel the website isn’t working well or the brand awareness has to be boosted you could think of modifying the website/profile, launch new products, publicize your profile by collaborating with credible clients or create your business profile on a listing website like Oh Really. Nevertheless, to keep fraudulent activities at bay it is advisable to have technically sound members in your team. The key is to start small and take it from how it goes. Although all of us are sold to the idea of instant gratification and growth, patience, perseverance, and accountability are essential for organic growth and brand awareness.
Although one might be skeptical initially but can rest assured if one is mindful of the following factors:
- Track expenses
- Maximize online marketing- publicize
- strategies to grow business
- Start small
- Plan your projects
- Crisis planning
- Analyze the ongoing trends and competition
Essentially it boils down to ‘’Success is not final; failure is not fatal: it is the courage to continue that counts.” – Winston Churchill.
By
Gayatri Anilkumar
